Our Story
Our Story:
Pablo & Hugo is not an invented brand.
It's a lived brand.
"¡Más que una marca, una actitud!
This slogan says it all!!!
The Origin:
Pablo & Hugo were the names of MY TWO English Bulldogs.
They successively occupied more than twenty years of my life.
They were my sons!!!
When creating this brand, it was obvious to me to pay tribute to them.
Not in a sentimental way. But through a brand that resembles them: solid, loyal, direct, without deceit.
The Spirit:
The brand Pablo & Hugo was born in La Herradura, Andalucía (Spain)
between the Sea, the Sun, and real discussions and silences that make you think...
Here: Identity matters!
The Sea matters!
The Earth matters!
Roots matter!
That's why La Herradura is inscribed inside some of our pieces, discreetly but very present.
Because a brand OWNS where it comes from.
We value:
- Attitude over appearance,
- Humor over posture,
- Independence over trend.
Some pieces speak of money, identity, freedom, culture... Others are "Special" just to say "Thank You" or "I Love You" to people who are part of MY Family... The one I was lucky enough to choose...
Not to provoke gratuitously (although...)
But because style can also have substance. (Yes, indeed!).
What Pablo & Hugo is not
It's not a brand made to please everyone!
It's not an opportunistic brand!
It's not a brand that follows fashion!
What Pablo & Hugo is
A brand for those who:
- OWN WHO THEY ARE!
- Think for THEMSELVES!
- Move forward WITHOUT asking for permission!
Each piece is a message.
If YOU understand it, you're in the right place...
Founders & Co-Founders
Fred JH-D
Vision, creation, direction.
Pablo & Hugo
My two English Bulldogs, my sons (More than 20 years of my life)...
Two unforgettable presences.
Two pillars (still now)...
Mi Pirata
Mental clarity, strategy and discipline (and a kick in the butt when needed)...
And in "the clouds": Henri and Joseph... (My Father & My Grandfather)
Local Ambassadors from the beginning:
Antonio Fuentes (My Local Brother) , Xui & Roma (Pablo & Hugo's distant cousins)
Final Word
Pablo & Hugo is built slowly. Without pressure. Without unnecessary noise.
Fred, Pablo, Hugo, Mi Pirata, Henri and Joseph, Antonio, Xui & Roma
They chose to trust Pablo&Hugo
Individuals, professionals, clubs or businesses… these are the people who have chosen the Pablo & Hugo universe and our personalized creations.
Thank you!
Victoria Nova
Our Ambassador Victoria Nova and her personalized Pablo & Hugo cap
Thank you Victoria.
The Galibier
Le Galibier in Rumes (Belgium) has chosen Pablo&Hugo for its communication.
Thanks to Sami for his trust.
iHouse La Herradura
Custom patch for the iHouse La Herradura real estate agency (Spain).
Holiday, seasonal, annual rentals or purchase. The best!
Chiringuito Bueno La Herradura
Two custom patches for Bueno!
Large logo + slogan with small logo! The power of interchangeable patches exploited.
Thanks Pablo!
Merella House
Casa Merella in Sardinia has chosen Pablo&Hugo for its communication.
Thank you to Nicolas Merella for his trust!